Prince William Reporter

AMSG Unveils Corporate Rebrand to Support Strategic Vision and Growth Aspirations

Advanced Management Strategies Group, Inc. (AMSG) announced today it is celebrating 15 years in business by rebranding the company. Following his first year as AMSG’s President and CEO, Jim O’Farrell decided to reintroduce AMSG to the world with a new logo, messaging, and website.

AMSG began serving the federal government in 2008 with a single $50,000 contract, and two employees. Today AMSG employs over a hundred employees who support dozens of contracts with revenue surpassing $20 million. AMSG is a different company than when we began more than ten years ago, and we want to reflect that as we embark on the next 15 years and beyond.

In May 2022, we set out to discover what AMSG’s new brand would look like. Partnering with T Square Design Studio, we participated in a discovery process that examined AMSG’s identity, offerings, and company employee survey results. We examined our mission, our people, our history, and where we would like to go.

Some of our key findings were:

• People are paramount
• Uncompromising integrity
• AMSGers go above and beyond
• Core values: Courage, Compassion and Competence

Original source can be found here