Attorney General Jason Miyares has announced that Virginia is joining a coalition of 21 other states and the District of Columbia in a lawsuit against Uber Technologies, LLC and Uber USA, LLC. The case, which was previously filed by the Federal Trade Commission (FTC), alleges that Uber engaged in deceptive practices related to its Uber One subscription service.
The lawsuit claims that Uber used negative option marketing tactics when offering free trial subscriptions to Uber One. This practice involves automatically charging consumers if they do not cancel before the end of the free trial period. According to the complaint, consumers were misled about potential savings from subscribing to Uber One and faced significant difficulties when attempting to cancel their subscriptions. Additionally, it is alleged that some users were charged before their billing date or before their free trial had ended.
The legal action seeks restitution for affected consumers, as well as penalties, costs, and an injunction against further violations. The complaint cites alleged breaches of the U.S. Restore Online Shoppers’ Confidence Act and various state consumer protection laws.
Attorney General Miyares stated: “My office is committed to protecting Virginians from unfair and deceptive business practices.” He encouraged consumers who have experienced issues with Uber One to contact the Virginia Office of the Attorney General’s Consumer Protection Section by phone at 804-786-2042 or by writing to 202 N. 9th St., Richmond, VA 23220.
In addition to Virginia, attorneys general from Alabama, Arizona, Connecticut, Illinois, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, West Virginia and Wisconsin are participating in this effort alongside the District Attorney for Alameda County.
The case is currently pending in the United States District Court for the Northern District of California with a trial scheduled for February 2027.
